The CTA Scorecard Calculator:
Find Out if Your Website is Losing You Clients
Stop guessing and start growing. Our proprietary system gives you a quantifiable score to evaluate your website's biggest lead generation opportunity; your call-to action buttons.
Fill out the quick questionnaire below to get your free score.
The CTA Scorecard Calculator:
Find Out if Your Website is Losing You Clients
Stop guessing and start growing. Our proprietary system gives you a quantifiable score to evaluate your website's biggest lead generation opportunity; your call-to action buttons.
Fill out the quick questionnaire below to get your free score.
Is Your Website Losing You Clients?
Is Your Website Losing You Clients?
Is Your Website Losing You Clients?
Your website is a critical part of your business, but a single flaw in your funnel can cause your entire marketing effort to fail. That flaw is often a high-friction, low-value Call-to-Action (CTA). This tool is designed to diagnose if your CTA could be the bottleneck that is costing you new business.
Your website is a critical part of your business, but a single flaw in your funnel can cause your entire marketing effort to fail. That flaw is often a high-friction, low-value Call-to-Action (CTA). This tool is designed to diagnose if your CTA could be the bottleneck that is costing you new business.
Your website is a critical part of your business, but a single flaw in your funnel can cause your entire marketing effort to fail. That flaw is often a high-friction, low-value Call-to-Action (CTA). This tool is designed to diagnose if your CTA could be the bottleneck that is costing you new business.
Your Leaky Funnel
You’re getting traffic to your website, but if that traffic isn't converting into leads, your CTA is the most likely culprit. It’s the single point of failure in your funnel that is letting prospects slip away.
High-Commitment Barrier
A vague or high-commitment CTA, like "Schedule a Call" or "Contact Us," is the most common reason a prospect leaves a website. It creates a psychological barrier that your audience won't cross until immense trust has been built.
The Hidden Opportunity
The key to sustainable business growth is to turn a flawed CTA into a strategic asset. A high-converting CTA is a simple, high-value invitation that captures a lead, builds trust, and starts a relationship.
How We Calculate Your Score
We believe a great CTA isn't just a good idea; it's a scientifically efficient asset. The Call-to-Action Efficiency Index (CEI) is a proprietary system we use to evaluate and build high-converting CTAs for our clients.
We believe a great CTA isn't just a good idea; it's a scientifically efficient asset. The Call-to-Action Efficiency Index (CEI) is a proprietary system we use to evaluate and build high-converting CTAs for our clients.
Value: What the user gets.
Commitment: What the user gives.
Specificity: Who it's for.
Personalization: Is it for them?
Value: What the user gets.
Commitment: What the user gives.
Specificity: Who it's for.
Personalization: Is it for them?
The formula shows that a CTA’s strength isn’t determined by any one factor, but rather a combination of key components. We measure the Value-to-Commitment ratio, which is the engine of your CTA, square it to convey the exponential strength that a powerful ratio represents, and then multiply it by Specificity and Personalization, the two multipliers that turn a good CTA into a genius one.
The formula shows that a CTA’s strength isn’t determined by any one factor, but rather a combination of key components. We measure the Value-to-Commitment ratio, which is the engine of your CTA, square it to convey the exponential strength that a powerful ratio represents, and then multiply it by Specificity and Personalization, the two multipliers that turn a good CTA into a genius one.
Disclaimer: The CTA Efficiency Index (CEI) is a heuristic model designed for informational and strategic purposes only. It is not a guarantee of a specific conversion rate or business outcome. All results should be used to guide strategic decisions, not as a predictor of future performance.
Disclaimer: The CTA Efficiency Index (CEI) is a heuristic model designed for informational and strategic purposes only. It is not a guarantee of a specific conversion rate or business outcome. All results should be used to guide strategic decisions, not as a predictor of future performance.
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© 2025 Precision Growth Partners. All rights reserved.